The popular wedding-planning sites Pinterest and The Knot announced they are no longer promoting content for “plantation”-style weddings.
A Pinterest spokesperson told ABC News that Weddings should be a symbol of love and unity. Plantations represent none of those things. The company said it’s “working to limit the distribution of this content and accounts across our platform, and continue to not accept advertisements for them.”
Ogunnaike said that oftentimes, the plantations are marketed in a way that glosses over the plantations’ dark past, describing them as historic sites.
Pinterest told ABC News it will limit the distribution of “plantation weddings” content by changing its site’s autocomplete, search recommendations, email notifications and SEO.
If people search for this content, an advisory will indicate that some results may violate its policies. Moreover, Pinterest said it won’t accept ads for these venues and has taken action so that ads won’t appear in search results.
The Knot Worldwide told ABC News in a statement that it’s also working with Color of Change to update its guidelines. The KnotWorldWide said Color of Change brought an issue to light about the way venues with a history of slavery describe their properties to couples. The new guidelines “will prohibit any vendors on The Knot or WeddingWire from using language that romanticizes or glorifies a history that includes slavery.
They will remove any vendors from their sites that do not comply.
By creating these guidelines, they were providing a respectful experience for all couples, wedding professionals, and employees. Although the ideal outcome would be that no one marries on plantations, Ogunnaike said their focus is really on keeping the advertising honest. They were focusing on the plantation that should not be able to advertise their rich history and tradition, which involved the enslavement of black people, as a marketing tool.
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