Making Enormous Sales in a Day
In the first of business, the Dabbing Santa sweaters generated a whopping $20,000, followed by $30,000 the next day and the trend followed till they hit the $2.1 million mark in just 30 days.
With Jabaley receiving two to three sales notifications every minute, they were able to generate huge revenues that would take the biggest artists a month to make.
And What Was The Secret?
According to Jabaley, majority of people, especially performing artists, fail to sell merchandise because of poor design. He says, for your merchandise to generate demand in the market, it must go beyond just housing an artist’s face.
Hip Hop lovers want something that represents them and so creativity is the key aspect here.
And the greater White community has a clear desire to replicate everything in the Black culture for themselves. Therefore, when the “dab” got hot, it was only a matter of time before little White boys and girls around the country would be “dabbing”.
But what they didn’t anticipate was 2 Chains taking advantage of them and “dabbing” all the way to the bank.
Well played, 2 Chains…well played!
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