Next weekend, it will be 70 years from the first and the biggest show of African American beauty. The hair company Bronner Bros. holds the show at the Georgia World Congress Center in Atlanta, Ga.

International Beauty Show, attracts thousands of hair care professionals, runs from Saturday to Monday, and features a special museum exhibition to mark the 70th anniversary.

It offers classes on hairdressing techniques, creating authentic works of art with hair. Most “artists” and clients are black women.

The story of this show is old, says James Bronner, the son of company founder Dr. Nathaniel Bronner, “in the 1930’s he started selling beauty products, he concluded that it was more profitable than selling newspapers.”

Also other companies are part of this show. The story is full of successful African-American entrepreneurs. Ricci de Forest is a curator of a neighborhood history museum for African-American women in hair care: “You prepared yourself for the experience of walking to Auburn because it was so important in terms of style and culture,” he says.

Women like Madam C.J. Walker and Annie Malone started the franchise locations on Auburn Avenue. Both descendants of slaves who became millionaires in the area of ​​beauty.

Another case, is that of Sarah Spencer Washington in the 1930s; she opened one of her Apex beauty colleges in this district, where Dr. Bronner was trained because he saw in the audacity of other businessmen an example of success. In 1947, Dr. Bronner and his brother, Arthur, founded their company and show. Through which passed numerous personalities.

The future of this event, will follow in future generations of Dr. Bronner, promises the son.

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