Taika Waititi the director of Thor Ragnarok and writer/director of classic New Zealand movies Boy and Hunt for the Wilderpeople was awarded New Zealander of the year for 2017. This guy has clout and a voice that can be heard.

And now he is standing up for racism and asking people to be just a little bit racist, it may die out if people don’t just contribute slightly… Every little helps!

Watch below:

Of course, this is a sarcastic campaign. Taika is considered Maori in New Zealand and is all very aware of racism and the problems it causes in society and he is standing up AGAINST it.