Studies by dating sites such as OkCupid have been tracking their sites’ data in regards to race and several other factors. What they found was that black people have far less success on dating sites than people of other races. Due to peoples’ discriminatory preferences, they receive less messages and are responded to less when they’re the first to reach out to potential matches.

So when college student and first generation Angolan-American Jordan Kunzika was asked to handle the programming of a dating app that would connect African-American people together, he jumped at the opportunity. Brothers Justin and Brian Gerrard came up with the idea of the Bae (acronym for Before Anyone Else, meaning to find your match before anyone else) after noticing that they and their fellow black friends got significantly less matches than their white friends on dating apps like Tinder.

Kunzika, who is a Google Generation Scholar and has received job offers from Microsoft and Google. Rather than take the easy route, he decided to take the risk and pursue the development of Bae. While honored to have received offers from such successful companies such as Microsoft and Google, he says his choice in pursuing Bae was because he “could serve a higher calling to represent a paradigm shift in what a tech entrepreneur could look like”.

Time will tell if Kunizika’s decision to pursue the project will pay off and if there’s one thing an entrepreneur needs to succeed, it’s courage; and he’s got plenty of it.