Without a shadow of a doubt I’m beyond proud of Kendrick Lamar. This young man is using his platform to inspire and help his people. I believe Kendrick understands what Ancestral Responsibility is. Ancestral responsibility is when you realize what those before you gave up in order for you to have the opportunity to make a difference in the present and future. The opportunity to help your people progress. We all have this gift, yet majority of us discover it. Kendrick’s gift is music, and he is using it to help his community. The two most important days in a person’s life is the day they are born, and the day they find out why.

The Kendrick Lamar-Reebok partnership just took an exciting turn with a glimpse at the rapper’s first official sneaker collaboration. Using the gang violence prevalent in his hometown of Compton, Calif., as inspiration, Kendrick has created one of the best Reebok Ventilators we’ve seen — which is no small task given the abundance of recent collaborations.

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These Ventilators.

These Ventilators, which were previewed by Sneakers.fr, are set against an off-white suede base with alternating blue and red accents on each shoe. The gang references are apparent, and each tongue tag is inscribed with “Neutral,” echoing a sentiment Kendrick has been pushing strongly during his career. Complete with TDE branding on the tongue, these Ventilators also come packaged with both rope and flat laces.

These are set to hit the streets on July 18 for €130, which converts to around $143. Check back soon for more U.S. drop details.