While Africa has unanimously been pegged the new frontier, with foreigners from various parts of the world looking to see how they can cash in, they better keep their sights on African entrepreneurs, such as 27-year-old Fabienne Dervain (pictured), who is looking to compete head to head with outside competition.
With several top-tier American businesses, such as Uber and Facebook, expanding in to Africa, Starbucks announced that it would be joining the expansion last July.
And while coffee isn’t currently the beverage of choice for most Africans — even though it was discovered in Ethiopia during the 9th century — Starbucks is hoping to change that preference around.
However, before Starbucks can become the coffee of choice in Africa, Dervain, based in Abidjan, Ivory Coast, hopes she can beat them to it with her own homegrown coffee shops.
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