Melissa Butler founded The Lip Bar after frustration at the beauty standards in the industry. She just wanted a nude lipstick that looked good on her, a standard of beauty that mirrored her. Bluntly the industry is overwhelming aimed at white faces, shades of pink and reds that are aimed at white customers.

Melissa went on a mission to change that and it’s been a long journey, from a shark tank rejection to a $400k business she has worked hard and is making it!

The Lip Bar was founded on the premise that cosmetics should be fun, self-expressive and non-toxic. Beauty isn’t a cookie-cutter image, so we shouldn’t subscribe to the standard that has been adopted as beauty. The Lip Bar provides a platform of self-expression through beauty. It is also our belief that health and beauty are one in the same. In that, our lipsticks are packed with naturally blended ingredients to moisten, amlify and heal your pout all the while providing intoxicatingly bold hues.

Xmas is around the corner and we have been searching for amazing black owned business. The Lip Bar products would make an amazing gift and they tick so many boxes! Black owned, vegan, all-natural and not animal tested, at an affordable price.

One main reason The black owned and run company is doing so well is that, well, their products are stunning, their imagery is inspiring and it speaks to the unspoken, the strong black woman who also wants to wear amazing, stunning lipstick tailored for them.

So, here are some of their stunning promo images and you can visit TheLipBar.com or their amazon page here.

Show below on Amazon: