#AvaBarbie was created by Mattel for their Shero project. The doll made in the likeness of Ava DuVernay who directed “Selma” was never destined for large scale production until the masses demanded it.

So, Mattel put it into production and the sleek braided hair, director chair chilling, all black clad doll hit the Mattel site for sale on Monday morning.

Well, #BlackTwitter blew up and gave the company a big suprise. #AvaBarbie was sold out in just 15 minutes!

Of course the demand is probably even higher now and just running the hastag through Twitter here are some of the tweets about the doll.

HipHopzilla ‏@HipHopzilla 6h6 hours ago
#AvaBarbie Mania: Ava DuVernay’s Barbie Doll Is Selling Like Hotcakes

UCLAVerified account ‏@UCLA 10h10 hours ago
UCLA Retweeted Ava DuVernay
Congrats to #UCLAoptimist @AVAETC for being represented in @Barbie’s Female Hero Collection! #AvaBarbie

How we felt when we saw @AVAETC 's #AvaBarbie sold out today pic.twitter.com/pvwp2Tm6Tb

— Hannah Magazine (@HannahMagazine) December 7, 2015

Tamron HallVerified account ‏@tamronhall 12h12 hours ago
Just sent my nieces a pic of the @AVAETC Barbie!!! Guess what’s at the top of their list now! #avabarbie I see a room makeover @Barbie

neema barnette ‏@neemrick 15h15 hours ago
Just bought my granddaughter her #AvaBarbie doll! Whew glad I got it before they sell out & they will!
History being made Ava?

Okay, I can go back to working now. @AVAETC's #AvaBarbie procured. pic.twitter.com/jzfh4Lqfrf

— Lauren W. (@iamlaurenp) December 7, 2015

Nik ‏@nikstephney 16h16 hours ago
I guess @Barbie underestimated the village standing with @AVAETC. When we say all the barbies, we mean ALL the barbies. #AvaBarbie