The new Pepsi ad featuring Kendall Jenner is beyond tone deaf, it’s absolutely unbelievable a company of their size has made such a move to actually recreate a moment of sever suffering for black people and try and capitalize off of it.

UPDATE THE AD WAS AXED AFTER THE BACKLASH: SHOULD WE FORGIVE THIS EASILY? Pepsi Axes Kendall Jenner Ad Making Light Of Black Suffering, Issues Apology

A “fun” street protest, Kendall handing a can of Pepsi to an officer, reminiscant of the famous photo of black woman Ieshia Evans in Baton Rouge defiantly standing up to riot police, it’s absolutely disgusting and the company need to be hurt where they listen.

So, I think a boycott is in order.

Learn more in the video below from AJ:

And the ad in full can be seen below: