If you was watching the #BETAwards the other night then you may have seen a commercial for SheaMoisture, it was powerful, wasn’t it?

The commercial aired and brought a very important thing to light.

They said that products for blacks are often relegated to the ethnic aisle and that it’s become accepted and internalized! But SheaMoisture has fought to push themselves into the beauty aisle. WORD!

You gotta see the commercial if you have not already:

Wow, I respect this and support this!

Shea have a bunch of their products on Amazon here so you can support them without stepping foot in the beauty aisle.

Have you tried their products, what did you think?