Say what you will about Beyonce, but you can never say she rest on her laurels. This woman is forever pushing the envelop of her brand and the public’s perception of who she is as a woman and icon.

Bursting into the healthy food market, Beyonce teams up with her personal trainer and exercise physiologist Marco Borges to launch a plant-based, home deliver meal service called 22 Days Nutrition. Beyonce is a clean eating vegan herself and believes everyone should have access to great tasting, healthy food, so why not be the one to bring it to them?

The three different meal plan options are all gluten-free, soy-free and organic. These are popular movements in the healthy food markets, so it only makes sense that her new company would incorporate these things. Most people want to wake up and feel flawless like the music icon. Beyonce hopes her new venture will do just that.

The vegan home delivery meal service is a bit pricey as  you might expect. A full three meals a day option will cost you a total of $629.79 including shipping and handling of $19.95. However, you have the option of one or two meals a day as well for a 22 day period, as the name suggest.

“In reality, eating a variety of beans, nuts, seeds and grains will give your body the protein it needs to keep energy levels up and build and keep muscle tone,” the website says.

“The program’s philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits,” says a statement. The meal plan is targeted to those who want to lose weight, cook less or simply “experience a whole new way of eating.”

“I am so grateful that I took the challenge and credit Marco with leading by example,” Beyonce says in the statement. “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can.”

It is common knowledge that Beyonce and husband Jay Z have gone the vegan route. She hopes you will consider taking the journey with her and this new endeavor.

SOUND OFF: What do you think about Beyonce’s new vegan home meal delivery service?

Source: Huffington Post