Men grooming has become undeniably important in today’s fashionable society. Typically it is difficult for black men to find grooming products that fit their needs, it was this gap that led Aaron Wallace, a barber entrepreneur and resident of Britain, to develop Shear and Shine grooming products tailored to fit the needs of black men. He believes that great conditioning for men is the key to greatness.

The goods in the male grooming market did not cater to black men. Afro-Caribbean skin and hair required different grooming products from what European counterparts use.

It is in his desire to help the black community who are faced with the limited choice of grooming products. He decided to research the market and develop Shear and Shine grooming products for black men.

Aaron Wallace created the first black owned grooming brand in Britain. He had a vision of making Shear and Shine Grooming products as a brand that represents high quality and give men of color a product that truly works along with great customers service for clients visiting his shop.