Economist are finding a plethora of reasons for the decline in black friday sales. Many of which include the increase in online purchases over the holiday sales frenzy and stores opening up on Thanksgiving day, but they are avoiding the social outrage of the people dealing with police brutality and social injustice.

Sales for retail stores were down by 10% during black Friday of 2015. Last year sales were $11.6 billion dollars, but this year that total fell $10.4 billion dollars this year. Ironically, this is the second year in a row black friday sales were down pointing to the possibility of a materialistic awaken among Americans and greater social frustration forming.

2015 marks the second year the black community has called for economic boycotts of black Friday and Christmas shopping. The aim is to hit corporations in their pockets in order to drive the greater political discussion of police brutality and legal injustice towards the black community.

Activist from around the country, including those involved with the Black Lives Matter movement, have been calling for black people to ban shopping on black Friday. And while you do see images of them at the stores shopping, a growing number has decided to sit this one out and keep their portion of the $1.2 billion dollars in annual spending in their pockets impacting the 10% decline in black friday sales…for the second year in a row.

Protest in Chicago and on the west coast where people blocked the entrances to stores, not allowing people to enter and shop, has impacted the bottom line for retailers. The media coverage kept many from even attempting to go down among the protest and attempt to shop. Movements like this definitely hurt the sales numbers and we hope they continue.

Just a few weeks until Christmas, hopefully the people can keep the moment going and their money in their pockets as we use the most powerful force we have to make change, economic unity!

Source: TheGuardian.com