Misty Copeland, Estée Lauder’s New Modern Muse

by | Aug 2, 2017 | A List Categories | 0 comments

Misty Copeland exudes class so it’s no surprise that brands have probably been lining up to lure her into their sponsorships and it appears that Estée Lauder are the lucky ones as they have announced she is their new Modern Muse.

The HuffPost wrote:

After teasing out on-point(e) imagery over the past few days, Estée Lauder announced Monday that the groundbreaking dancer, who became American Ballet Theatre’s first black principal ballerina in 2015, is their newest “Modern Muse.”

Named after Estée Lauder’s fragrance Modern Muse, the Modern Muse campaigns grew out of what the fragrance is meant to represent.

“When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them,” Stephane de La Faverie, global brand president, said in a release.

And Misty posted these Instagrams:

I always apply fragrance before I step onto the stage. @EsteeLauder #BeAnInspiration #ModernMuse #EsteeAmbassador

A post shared by Misty Copeland (@mistyonpointe) on

She is a muse for many of us!

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