People are very upset over black owned Shea Mositure’s attempts to diversify away from the black market that’s given it life and helped it grow with their new advertisement.

The ad starts with a black lady saying:

“I hated my hair because it’s like oh I have this. And like…people make fun of me for it,”

BUT then come the white ladies, blond and red straight hair, saying they didn’t like their hair and then Shea saved the day, effectively.

This has pi**ed off a lot of black people and many took to social media to show their disappointment and propose a boycott!

Here are just a few of the tweets:

SheaMoisture is CANCELLED pic.twitter.com/T4Dru1JgAq

— NANA JIBRIL ??️‍? (@girlswithtoys) April 24, 2017

Ok @SheaMoisture I can see that you are trying to diversify but you've just alienated your main demographic. https://t.co/nCMCP3wp8T

— LaChouett ?? (@ChouettBlog) April 24, 2017

I get #SheaMoisture wanting to diversify the product line. But fam, if a core, high-spending demographic made you, develop an adjacent line.

— You're Welcome (@meredithclark) April 24, 2017

What do you think? Should every black woman boycott them for trivialising black women’s hair? Or was it a fair attempt at broadening their market?

Watch the full ad below:

Details sourced: http://thegrio.com/2017/04/24/shea-moisture-video-backlash/