It’s no surprise, a big wig exec involved with Coke! But in this case we are talking about Coca Cola and the executive is Jeannette Ward who climbed the ladder at Coca Cola for seven years!
However, now she has taken a leap of faith into the cannabis industry!
Jeanette went onto work as the executive director of data and marketing at MJ Freeway.
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Black Enterprise also had an interview with Jeannette and here is an excerpt below.
How did you get involved in the cannabis industry?
Ward: I was working with Coca Cola in communications, marketing, and data management. I had a role where I had a little more time than usual so I had an interest in doing some consulting and sharpening my own skills around marketing and pushing the envelope with new technologies and new ways of approaching marketing that people weren’t quite ready for.
I took on consulting clients—one of those clients was MJ freeway. I did that for a few months then they made me an offer to come on full-time. I decided it was a once in a lifetime opportunity.
I was probably not going to see another industry that was going to have the explosive growth that cannabis is going to have. I wanted the opportunity to shape a new industry.
Did you have interest in the industry prior to your career involvement?
Yes and no. I started consuming when I was young and then I stopped consuming because I definitely had the perception in my head that it was drugs, that I was getting high and that it wasn’t the best use of my time and resources.
I went about 18 years without consuming and I wasn’t at all involved in cannabis or the cannabis culture. When I took the job, my mindset was, ‘let adults do what adults want to do.’ Then, I got educated on the plant, and on the medicine, and on the best of what cannabis culture is—- activism and giving back, and building a better industry. I became a convert. This medicine will change the world.
The full interview can be read here: http://www.blackenterprise.com/career/cool-jobs/executive-gave-up-coke-for-cannabis/
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