A smiling black man open ring box in hand, sits across from an almost tearful white woman, in shock, hands over her mouth, moments from crying tears of joy.
The caption reads
Who said yes??Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling!
That was the way State Farm decided to promote their insurance recently on Twitter, via an ad using a stock photo of a happy couple just getting engaged. The couple happened to be bi-racial. The advert was interpreted by many to mean the ring needs to be protected because State Farm was insinuating the relationship would not last….
Here is the original ad, and below are some of the responses.
— State Farm (@StateFarm) December 21, 2016
— Zorost (@Zorost1588) December 24, 2016
— Агент Пария? (@Parriah3) December 25, 2016
— MR (@Rotondo10X) December 24, 2016
Have you noticed that interracial couples in ads are usually black man + white woman but never white man + black woman?#ProtectTheBling
— Gary (@Hungry_Goriya) December 25, 2016
However, some praised the ad!
— Khary Penebaker (@kharyp) December 24, 2016
— Erick Fernandez (@ErickFernandez) December 24, 2016
What are your thoughts?
PUBLIC NOTE: The opinions expressed in this article are the author's own and do not reflect the view of the Urban Intellectuals, affiliates or partners.
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